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Building effective relationships with healthcare professionals (HCPs) is essential for charities and organisations who need to engage HCPs, but it’s not easy. Time pressure, system complexity and information overload make engagement difficult. Yet when these relationships work, they deliver better outcomes for patients and carers.

So we've been running research with HCPs and charity engagement professionals who have been sharing honest insights on what works and what doesn't.

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Organisations who have contributed include: Breast Cancer Now, Parkinson's UK, Prostate Cancer UK, Teenage Cancer Trust, Alzheimer's Society, Blood Cancer UK, Autistica, Macmillan Cancer Support, Sue Ryder and Diabetes UK.

We are sharing the findings in a white paper available to download below for anyone employed in public health, NHS and charities.